PROJECT EXPERTISE:
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Container Architecture
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Food Service Planning
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Retail Design
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Spatial Programming
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Kitchen Layout/Equipment
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Lighting Design
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Exterior Placemaking
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Visualization
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Financial Planning & Proforma
The City of Soledad in California's Monterey County embarked on a mission to rejuvenate its downtown area, focusing on a vacant parcel at the city's core. Collaborating with Crafted Destinations, ELS Architecture and Urban Design, and PGAdesign landscape architects, the goal was to conceptualize a shipping container village with several designs.
The containers were strategically arranged in a linear village organization, activating the site with a mix of food & beverage, entertainment, and retail venues. Crafted Destinations, known for its extensive knowledge of shipping container design for retail food service, played a crucial role in shaping the selected design. This design not only created an inviting destination for local residents but also aimed to attract passersby on nearby Highway 101, becoming a focal point for the community.
The vision involved vertically positioning forty-foot shipping containers on end, forming a distinctive beacon to enhance the site's visibility and serve as a catalyst for the city's identity within a broader placemaking initiative. Bryan Swanson, Soledad's Economic Development Director, emphasized the community's desire for a versatile space catering to families, couples of all ages, and individuals seeking a welcoming environment to gather, relax, and enjoy various amenities.
Ultimately, the design achieved this purpose, poised to breathe new life into the city center and establish itself as a pivotal element in Soledad's civic identity.
Soledad Container Village
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"Highly recommend Crafted Destinations! Incredibly talented and hardworking, they bring your vision to life with beautiful and thoughtful design."
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